landing pages vs blog posts - UK Business Forums

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landing pages vs blog posts Hi all, Where do you direct traffic to? Do you favour specific landing pages, or blog posts? Are blog posts easier to rank in google? The pages I have in mind advertise specific areas a service can be performed, and as there are multiple areas in the overall catchment area, I want to create multiple landing pages to capture traffic for all these areas. Does it matter if its a blog or a specific landing page? What are your thoughts and experiences, I'd love to hear!

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Landing pages are generally used on paid advertising campaigns, be it PPC, media or whatever - that way you can funnel the visitors directly to the specific offer and cut the chit chat. A blog post would probably be easier to rank, and if you have your page layout done correctly then the visitors should still flow to where you want them to go. If you look at; http://www.searchenginejournal.com/p...in-2013/57148/ In SEJ case they are advertising the subscribe, social and banner ads which are layered throughout the page - but that could be anything including lead gen etc.

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as above ^^^^ landing pages are really a PPC/Adwords concept. A good landing page is specifically designed to maximise conversion (and quality score) for specific Ad campaigns.

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I'm really getting into this forum. UK Business Forums Free Member ? Join Date: Sep 2012 Posts: 115 Thanked 17 Times in 16 Posts

Awesome, so you guys would say blog posts would be fine to attract traffic for different location based keywords? In terms of the good old 'duplicated content', the majority of the blog posts will say roughly the same thing, with only the area changed. How much content can be replicated in each one, and how much needs to be completely fresh?

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Use geo location,the same post will simply insert the town or city the visitor viewing from.It is used frequently on landing pages and works with a blog just fine. Saves alot of pages,and besides having mutiples pages saying the same thing will attract unwanted google attention.

I'm really getting into this forum. UK Business Forums Free Member ? Join Date: Sep 2012 Posts: 115 Thanked 17 Times in 16 Posts

Quote: Use geo location,the same post will simply insert the town or city the visitor viewing from.It is used frequently on landing pages and works with a blog just fine. Saves alot of pages,and besides having mutiples pages saying the same thing will attract unwanted google attention. Sounds interesting, excuse my ignorance, but is this a wordpress plugin or something? Also, how does this help me target specific areas? For example I would want to offer the service in Manchester, but not Liverpool, so would visitors from Liverpool see the service as being available to them in Liverpool? Would I not be better just creating similar pages targeting the places I want to target? My question is really how much duplicate/similar content can I get away with, and how much of each page needs to be 100% unique?

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Blog posts are a great way of squeezing in long tail keywords/phrases as well as geo specific ones. They would enable you to discuss the product/service in detail, as it relates to a particular location, without keyword stuffing your main brochure site full of city related pages. Blog pages are meant to be the bait which attracts visitors to the site, where you then either direct them onward to the products/services they should buy, or capture their contact information so that you can market to them via email. __________________ . Carbide Media Marketing Services for SME's http://www.carbidemedia.com UK-based SEO, Social Media, Pay-per-Click, Conversion Optimisation, Lead Capture & Nurturing Complete Online Marketing Department-in-a-Box | Fixed fee packages from ?100 / month

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I'm really getting into this forum. UK Business Forums Free Member ? Join Date: Sep 2012 Posts: 115 Thanked 17 Times in 16 Posts

Quote: Blog posts are a great way of squeezing in long tail keywords/phrases as well as geo specific ones. They would enable you to discuss the product/service in detail, as it relates to a particular location, without keyword stuffing your main brochure site full of city related pages. Blog pages are meant to be the bait which attracts visitors to the site, where you then either direct them onward to the products/services they should buy, or capture their contact information so that you can market to them via email. Useful post, thanks, certainly gives me food for thought!

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In my opinion, you don't want to have blog posts which say the same thing except the location, in my opinion that wouldn't help you much (I am guessing your objective is to win organic traffic on a local basis). Geo-location won't help you with organic local searches as it presents a different location based on the users location. So the Google BOt would see 'Mountain View - California'. Geo-location is best used for specific landing pages, e.g. you can alter the text to say 'Special Offer this week for people near xxxxxtown' I would see 'Special Offer this week for people near Staines' webgeek may see 'Special Offer this week for people near Glasgow' baring in mind the geo-location limitation of generally being dependent on the users ISP location, not their actual location . (I put generally in bold as there are exceptions).

I'm really getting into this forum. UK Business Forums Free Member ? Join Date: Sep 2012 Posts: 115 Thanked 17 Times in 16 Posts

Quote: In my opinion, you don't want to have blog posts which say the same thing except the location, in my opinion that wouldn't help you much (I am guessing your objective is to win organic traffic on a local basis). Geo-location won't help you with organic local searches as it presents a different location based on the users location. So the Google BOt would see 'Mountain View - California'. Geo-location is best used for specific landing pages, e.g. you can alter the text to say 'Special Offer this week for people near xxxxxtown' I would see 'Special Offer this week for people near Staines' webgeek may see 'Special Offer this week for people near Glasgow' baring in mind the geo-location limitation of generally being dependent on the users ISP location, not their actual location . (I put generally in bold as there are exceptions). Yes the idea is to win local traffic, be it through blog posts or pages. Just looking for any advice on if there is any specific advice either way, or if its much of a muchness? I know the old adage is to test out what works best, was just hoping someone had tested it out already

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