Sunday, January 13, 2013

landing pages vs blog posts - UK Business Forums

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landing pages vs blog posts


Hi all,

Where do you direct traffic to? Do you favour specific landing pages, or blog posts? Are blog posts easier to rank in google?

The pages I have in mind advertise specific areas a service can be performed, and as there are multiple areas in the overall catchment area, I want to create multiple landing pages to capture traffic for all these areas. Does it matter if its a blog or a specific landing page?

What are your thoughts and experiences, I'd love to hear!

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Landing pages are generally used on paid advertising campaigns, be it PPC, media or whatever - that way you can funnel the visitors directly to the specific offer and cut the chit chat.

A blog post would probably be easier to rank, and if you have your page layout done correctly then the visitors should still flow to where you want them to go.

If you look at;

http://www.searchenginejournal.com/p...in-2013/57148/

In SEJ case they are advertising the subscribe, social and banner ads which are layered throughout the page - but that could be anything including lead gen etc.

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as above ^^^^ landing pages are really a PPC/Adwords concept.

A good landing page is specifically designed to maximise conversion (and quality score) for specific Ad campaigns.

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Awesome, so you guys would say blog posts would be fine to attract traffic for different location based keywords?

In terms of the good old 'duplicated content', the majority of the blog posts will say roughly the same thing, with only the area changed. How much content can be replicated in each one, and how much needs to be completely fresh?

I'm just testing the water here.

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Use geo location,the same post will simply insert the town or city the visitor viewing from.It is used frequently on landing pages and works with a blog just fine.

Saves alot of pages,and besides having mutiples pages saying the same thing will attract unwanted google attention.

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Quote:

Use geo location,the same post will simply insert the town or city the visitor viewing from.It is used frequently on landing pages and works with a blog just fine.

Saves alot of pages,and besides having mutiples pages saying the same thing will attract unwanted google attention.

Sounds interesting, excuse my ignorance, but is this a wordpress plugin or something? Also, how does this help me target specific areas? For example I would want to offer the service in Manchester, but not Liverpool, so would visitors from Liverpool see the service as being available to them in Liverpool?

Would I not be better just creating similar pages targeting the places I want to target?

My question is really how much duplicate/similar content can I get away with, and how much of each page needs to be 100% unique?

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Blog posts are a great way of squeezing in long tail keywords/phrases as well as geo specific ones. They would enable you to discuss the product/service in detail, as it relates to a particular location, without keyword stuffing your main brochure site full of city related pages.

Blog pages are meant to be the bait which attracts visitors to the site, where you then either direct them onward to the products/services they should buy, or capture their contact information so that you can market to them via email.

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Quote:

Blog posts are a great way of squeezing in long tail keywords/phrases as well as geo specific ones. They would enable you to discuss the product/service in detail, as it relates to a particular location, without keyword stuffing your main brochure site full of city related pages.

Blog pages are meant to be the bait which attracts visitors to the site, where you then either direct them onward to the products/services they should buy, or capture their contact information so that you can market to them via email.

Useful post, thanks, certainly gives me food for thought!
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In my opinion, you don't want to have blog posts which say the same thing except the location, in my opinion that wouldn't help you much (I am guessing your objective is to win organic traffic on a local basis).

Geo-location won't help you with organic local searches as it presents a different location based on the users location. So the Google BOt would see 'Mountain View - California'.

Geo-location is best used for specific landing pages, e.g. you can alter the text to say 'Special Offer this week for people near xxxxxtown'
I would see 'Special Offer this week for people near Staines' webgeek may see 'Special Offer this week for people near Glasgow' baring in mind the geo-location limitation of generally being dependent on the users ISP location, not their actual location . (I put generally in bold as there are exceptions).

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Quote:

In my opinion, you don't want to have blog posts which say the same thing except the location, in my opinion that wouldn't help you much (I am guessing your objective is to win organic traffic on a local basis).

Geo-location won't help you with organic local searches as it presents a different location based on the users location. So the Google BOt would see 'Mountain View - California'.

Geo-location is best used for specific landing pages, e.g. you can alter the text to say 'Special Offer this week for people near xxxxxtown'
I would see 'Special Offer this week for people near Staines' webgeek may see 'Special Offer this week for people near Glasgow' baring in mind the geo-location limitation of generally being dependent on the users ISP location, not their actual location . (I put generally in bold as there are exceptions).

Yes the idea is to win local traffic, be it through blog posts or pages. Just looking for any advice on if there is any specific advice either way, or if its much of a muchness? I know the old adage is to test out what works best, was just hoping someone had tested it out already


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Hello Mars. Goodbye sci-fi

Since the dawn of astronomy, the Red Planet has fascinated humans. For most of history, it's been just outside the range of human discovery, which made it ripe for the imagination. Now, with the Curiosity Rover's high-resolution photos and mobile science lab, Mars is joining our world.

By John Yemma,?Editor / January 13, 2013

People gazed at Mars from the Harvard Center for Astrophysics in Cambridge, Mass., in 2003 - when the planet was the closest it's been to Earth in 60,000 years.

Michael Dwyer/AP

Enlarge

There are many moons in our solar system, but we think of ours as ?the moon.? It waxes and wanes on schedule. It?s as reliable as the sun. The planets are different. They trace mysterious paths through the night sky, lining up, separating, shining brightly, disappearing.?

Skip to next paragraph John Yemma

Editor, The Christian Science Monitor

John Yemma is Editor of The Christian Science Monitor, which publishes international news and analysis at?CSMonitor.com, in the?Monitor Weekly?newsmagazine, and in an email-delivered?Daily News Briefing. He can be reached at editor@csmonitor.com.

Recent posts

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And no planet has intrigued us like Mars ? far enough away to be an enigma, but sometimes tantalizingly close. Mars has always straddled fiction and fact. Named for a Roman god, about Earth-size, possibly habitable (friend? foe?), it has, until recently, been just beyond the range of exploration.

As technology has advanced, so has our knowledge of Mars, but not always in myth-busting ways. In 1877, for instance, astronomer Giovanni Schiaparelli observed what he thought were channels on Mars ? ?canali? ? which, mistranslated as ?canals,? gave rise to theories about a Martian civilization capable of engineering and agriculture. That set off a boom, in books and movies about journeys to Mars and close encounters with Martians. If nothing else, Mars fiction whetted our appetites for exploration. Science, after all, starts with speculation, though it can?t end there. As the philosopher of science Roger Bacon put it, the ?strongest arguments prove nothing so long as the conclusions are not verified by experience.?

If, like me, you were a kid at the start of the space race, you?ll recall the Soviet Union throwing probe after probe at the planet in the early 1960s. All failed. NASA had its flubs as well. So many missions to Mars broke down that scientists talked of a ?Mars curse.? There wasn?t one, of course, but sending a vessel to the red planet has long tested the limits of engineering.?

It wasn?t until 1964 that Mariner 4 got close enough to take black-and-white photos of a crater-pocked surface and transmit a smattering of data about the planet?s atmosphere and surface temperature. Those first images were more a proof that we?d tagged the planet than a trove of new knowledge.

In a Monitor cover story, Pete Spotts assesses where we are in our short but increasingly productive encounter with Mars. A great stride occurred last year when the Mars Curiosity rover safely landed in Gale Crater and started its work. Curiosity promises unprecedented information about Martian chemistry and perhaps Martian life. More than that, however, Curiosity is giving us a National Geographic-type image bank, linking this other world to ours in high definition.

Our ancestors drew maps of the heavens and spun fables about what was out there. Soothsayers, astrologers, and philosophers named celestial bodies for mythological gods, attributed powers to stars and constellations, and tried to reconcile the cosmos with theology. Mystery still exists beyond the range of radio telescopes. But step by step, Mars is shedding its cloak of science fiction.

As our atlases and databases of the planet grow richer, Mars becomes part of our world. We?re increasingly there with our robotic extensions. Eventually, we?ll go there ourselves. And as the great science-fiction author Ray Bradbury observed, when we are on the planet, looking closely, we will inevitably see Martians.

?The Martians were there ? in the canal ? reflected in the water,? he wrote in ?The Martian Chronicles? (1950). ?The Martians stared back up at them for a long, long silent time from the rippling water....?

John Yemma is editor of the Monitor.?

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Friday, January 11, 2013

Seo Agency CanadaMake Online Video Marketing Work For You ...

Video marketing is one of the best ways to market your business. When implemented properly, video marketing is a sure fire way to increase sales and profits. For video marketing to work, however, it must be properly implemented in an intelligent manner. This article contains all of the info you need to know in order to succeed at video marketing.

Begin your video by telling your viewers what you are going to teach them or share with them. After that, follow through on your promise and deliver the content. If you state clearly what you are going to do, and then do it, viewers are more likely to watch your videos again.

Make sure that you remember to connect your brand with your video in a way that people will remember. Using a catchy song or phrase is a good way to help people relate the two. The better they can remember your brand the more likely they will be to purchase it.

You should get to know your audience and find out how likely your customers will be to subscribe to a video marketing campaign. Video marketing will work best if your audience is likely to share content on social networks or look for quick updates rather than reading through longer articles.

To succeed at video marketing you must keep your videos short. The Internet is an entirely user controlled, fast paced environment. Potential customers are simply not going to sit through a long 30 second advertisement. To get as many views as possible, make entertaining videos that are short and to the point.

If you are new to video marketing, don't worry too much about the equipment you are using. You do not need a professional television or movie camera to do video marketing. A simple camera will work just fine, as long as it can deliver good quality digital videos. A webcam is never a good idea for video marketing.

Don't forget to include keywords in the filename of your video! Google may index that too, and some sites where you upload your video will include it on the page. Include a few main keywords to ensure your video gets seen by your target audience who may be searching for it.

Do you have any case studies or anecdotal evidence of how well your products work? Why not create a video to share this information with others? You can even include dramatic re-enactments, but be sure to caption them as such. Viewers will love to learn about your products in such a personal manner.

Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.

Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.

To help people notice your videos you should develop a title that is eye catching and mind bending. Use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.

Combine your video marketing efforts with social marketing. After you post your video, announce it in your Facebook account and tweet about it on Twitter. This will drive your followers to view your video where they can give their immediate feedback on the video's effectiveness. This will also encourage them to share the video link with their social network.

Communicate regularly with others in your niche. Not only is this a good way to share advice and ideas, but you can also share marketing. Many bloggers or webmasters often allow the posting of contributions by site visitors. When you can get your message out to a larger customer base within your niche, you will enjoy more success.

As was previously talked about in the opening paragraph, video marketing is an absolutely fantastic way to increase both sales and profits. As a business owner, you are making a mistake if you neglect to utilize this proven to be effective marketing technique. By applying everything you've learned from this article you can make big-time money!

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Good managers fake it

Jan. 10, 2013 ? Research published January 10 suggests that managers recognise the need to feign their emotions at work, especially when interacting with staff.

This is the key finding of a doctoral study conducted by psychologist Chiara Amati, from Edinburgh Napier University. She is presenting her work 10 January 2013, to the Annual Conference of the British Psychological Society Division of Occupational Psychology. The Conference is being held at the Crowne Plaza Hotel, Chester.

To date the management literature has been promoting the notion that good leaders and managers are authentic, open and honest. However, the present study paints a slightly different picture, at least as far as managers are concerned. To ensure employees perform well in their jobs, managers need to manufacture positive and encouraging emotions and override any unhelpful, private thoughts.

"Faking it seems, to a degree, to just be part of good people management," reported Chiara.

In her exploratory study, Chiara interviewed 12 managers and surveyed 30. The findings present an interesting observation of the ways in which managers get results.

Chiara commented: "Managers who spoke to me reported feeling obliged to monitor their public displays of emotions in order to manage staff performance and maintain good working relationships with their team. In many management roles, especially lower down the hierarchy or ranks of power, it is more important for managers to deploy influencing skills to get people to do things; they simply do not have the authority to command unconditional respect.

A further finding of the study suggests that female managers may need to contrive their emotional displays more than their male counterparts.

"Female mangers need to deal with contrasting workplace stereotypes; on the one hand they are expected to be warm and nurturing, not angry or aggressive; on the other, displays of emotion, such as crying, are often seen as openly manipulative," reported Chiara.

Anne, an interviewee recounted an incident when she had become angry in a meeting. Rather than taking on board what she was saying, the men in the meeting did not listen nor take what she said seriously. Anne was laughing when she remembered: "The message was 'Am I ok?', as if I was unwell or ill. This is a cultural thing, isn't it? A woman gets angry so you ask 'is she ok?'."

Chiara continues: "We have known for some time that the emotional climate in the workplace is a key factor in employee wellbeing and performance. We have also known about the need for managers to be emotional intelligent to be successful. What we have established here is just how important it is that managers 'perform' or put on a public emotional show, even if they don't feel like it.

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